Shane Hynes
Entrepreneur, Investor
& Build-to-Exit Consultant
About Shane Hynes
Shane Hynes is an Irish entrepreneur with a passion for building scalable, owner-independent companies. Over the past decade, he has founded, grown & acquired multiple businesses across digital marketing, finance, SaaS, fitness & health and professional services — always with a consistent focus on building owner-independent businesses that can be sold, by leveraging systems and mastering delegation. Today, he owns and operates companies in both Ireland and the United Arab Emirates, giving him a unique international perspective on business building and investment.
Systems, Scale & Success in Numbers
My Shanes Business Portfolio
Coolstown Capital, KeepTheBooks, Build-to-Exit, TradeMateCRM, and SPM Online Advertising — built for sustainability and scale.
Managing Director —
Coolstown Capital
He is the Managing Director of Coolstown Capital, a private equity firm specialising in acquiring established businesses from owners seeking a smooth and strategic exit. Coolstown places a strong emphasis on protecting the legacy of the companies it acquires, safeguarding jobs, and future-proofing each business with the right systems and teams in place. The firm works closely with sellers to maximise value, reduce risk, and structure tax-efficient deals that ensure long-term success.
CEO — KeepTheBooks.ie
Shane is also the CEO of KeepTheBooks.ie, a fast-growing Irish bookkeeping agency that helps SMEs streamline their finances with fixed-rate monthly plans. By combining expert bookkeeping with modern systems, KeepTheBooks.ie enables business owners to stay compliant, gain clarity, and free up time to focus on growth.
Founder — Build to Exit
Through Build to Exit, Shane works directly with SME owners as a consultant — equipping them with the tools, frameworks, and mindset to escape the self-employed trap, systemise operations, and master the art of Build to Exit. His mission is to help entrepreneurs transform fragile, owner-dependent companies into robust, sellable businesses.
Founder — TradeMateCRM
In addition, Shane is the founder of TradeMateCRM, a purpose-built customer relationship management platform designed to help service businesses manage leads, clients, and projects seamlessly. With integrated tools for social media management, email marketing, and sales automation, TradeMateCRM provides a true “business-in-a-box” solution for marketing and sales.
Founder — SPM Online Advertising
SPM Online Advertising is an Irish company, founded back in 2017. We are a Digital Marketing Agency specialising in the management of Online Advertising & Marketing Campaigns for our clients. The expert team at SPM is comprised of a team of industry experts who specialise in areas such as Media Buying, Online Advertising, Social Media Marketing, Graphic Design, Website Development, Facebook Advertising, Google PPC Ads, Search Engine Optimisation (SEO), Marketing Strategy, Content Marketing.
A Diverse Background
With a background that spans the electrical and semiconductor industries — along with more than a decade spent as a professional musician — Shane brings creativity, discipline, and a deep understanding of how to build businesses that thrive without relying on the constant presence of the owner.
My Business Portfolio
Coolstown Capital, KeepTheBooks, Build to Exit,
TradeMateCRM, and SPM Online Advertising — built for sustainability and scale.
Founder & Managing Director —
Coolstown Capital
He is the Managing Director of Coolstown Capital, a private equity firm specialising in acquiring established businesses from owners seeking a smooth and strategic exit. Coolstown places a strong emphasis on protecting the legacy of the companies it acquires, safeguarding jobs, and future-proofing each business with the right systems and teams in place. The firm works closely with sellers to maximise value, reduce risk, and structure tax-efficient deals that ensure long-term success.
Founder & CEO — KeepTheBooks.ie
Shane is also the CEO of KeepTheBooks.ie, a fast-growing Irish bookkeeping agency that helps SMEs streamline their finances with fixed-rate monthly plans. By combining expert bookkeeping with modern systems, KeepTheBooks.ie enables business owners to stay compliant, gain clarity, and free up time to focus on growth.
Founder/Consultant — Build to Exit
Through Build to Exit, Shane works directly with SME owners as a consultant — equipping them with the tools, frameworks, and mindset to escape the self-employed trap, systemise operations, and master the art of Build to Exit. His mission is to help entrepreneurs transform fragile, owner-dependent companies into robust, sellable businesses.
Founder — TradeMateCRM
In addition, Shane is the founder of TradeMateCRM, a purpose-built customer relationship management platform designed to help service businesses manage leads, clients, and projects seamlessly. With integrated tools for social media management, email marketing, and sales automation, TradeMateCRM provides a true “business-in-a-box” solution for marketing and sales.
Founder — SPM Online Advertising
SPM Online Advertising is an Irish company, founded back in 2017. We are a Digital Marketing Agency specialising in the management of Online Advertising & Marketing Campaigns for our clients. The expert team at SPM is comprised of a team of industry experts who specialise in areas such as Media Buying, Online Advertising, Social Media Marketing, Graphic Design, Website Development, Facebook Advertising, Google PPC Ads, Search Engine Optimisation (SEO), Marketing Strategy, Content Marketing.
A Diverse Background
With a background that spans the electrical and semiconductor industries — along with more than a decade spent as a professional musician — Shane brings creativity, discipline, and a deep understanding of how to build businesses that thrive without relying on the constant presence of the owner.
If you wan to speak to shane about selling your business,
If you’d like to learn how to build a business that runs without you and can be sold.
Shane Hynes is an entrepreneur, investor, and consultant helping business owners build owner-independent businesses that can be sold by leveraging systems and mastering delegation.
Portfolio links:
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