SHANEHYNES

Shane Hynes is an entrepreneur from Ireland with a passion for building scalable, owner-independent businesses. In 2017, he founded SPM Online Advertising, which quickly grew into one of the leading digital advertising firms serving clients across Ireland, the UK, the USA, and Australia. With a team spanning three continents, SPM has supported thousands of SMEs and manages millions in paid advertising spend annually across major online platforms.

Shane is also the founding director of Coolstown Capital, a private equity firm established in 2021. Coolstown specialises in acquiring established businesses from owners seeking a smooth, strategic exit. The firm goes above and beyond to help sellers maximise the value of their businesses while educating them on ways to reduce risk, structure deals effectively, and take full advantage of available tax reliefs while protecting the legacy of what they have built.

Motivated by a belief that businesses should thrive without the constant involvement of the owner, Shane launched Delegation Bootcamp —a practical training platform designed to help self-employed business owners escape the “self-employed trap” through systemisation, delegation, and team-building.

Beyond his core ventures, Shane is involved in various entrepreneurial projects, including founding TradeMateCRM, and is continually exploring new opportunities.

Earlier in his career, Shane worked in the electrical and semiconductor industries and also spent over a decade as a professional musician.

You’ll find links to all of Shane’s ventures below, along with a copy of his book, The Delegation Playbook

.