"There was points in it where I went WOW, I wish I knew this years ago. I did business management in collage but it never showed me what you showed me.” - Alan & Karen

ONE Process =

The “Exit Ready” Method

TWO Possible Outcomes: =

1. Operational Exit – Retain ownership and enjoy consistent cashflow with minimal day-to-day involvement.

2. Ownership Exit – Sell the business for a significant payday and walk away.

What Makes a Business Exit Ready?

Most businesses aren’t ready to sell. Not because they lack potential—but because they depend too heavily on the owner, lack structure, or don’t present as attractive, low-risk assets to buyers.

Below is a practical framework for making your business exit ready—whether you want to sell in the near future or simply build a valuable asset that works without you.

"thanks to Shane my revenue has increased by about about 5X (by removing the bottleneck - ME) while implementing proper systems and structures” - Dean

1. Remove the Owner from Daily Ops:
Build a business, not a job (systems + teams). Test your business by stepping away - see what breaks, fix it. — First for a week, then for longer. Identify and fix any bottlenecks along the way.

2. Build a Standalone Brand:
If your brand is tied to your name or face, that’s a red flag for buyers. Build a reputation the business can carry without you.

3. Implement the Right Systems:
Solid systems increase reliability and reduce chaos. A systems dependent business > a people dependent business.

4. SOPs (Standard Operating Procedures):
Every core task should have a written process. This creates consistency, simplifies training, and reassures buyers.

5. KPIs (Key Performance Indicators):
Track what matters. Revenue, retention, conversion rates—whatever drives your business forward, make it measurable. Having a KPI dashboard that's prioritised is key.

6. Delegate & Build a Team:
Delegation is a superpower. Delegation is your key to freedom as a business owner. Systemise tasks. Delegate outcomes. Free up your time and reduce dependency risk for potential buyers.

7. Standardise Deliverables:
Productised services scale better than custom work. Consistency reduces complexity and improves perceived value.

8. Define Your Ideal Customer:
Define your customer avatar - Understand exactly who you serve, what problems you solve, and how you attract them. This drives better marketing—and better margins.

9. Document a Proven Sales Process:
Whether automated or manual, having a clear process that converts leads into paying customers is key.

10. Maximise Customer Lifetime Value:
Drive repeat purchases. Introduce upsells, subscriptions, or retention strategies to keep customers coming back.

11. Strengthen Financial Reporting:
Accurate, clean financials are non-negotiable. Cloud-based tools, good margins, and customer data collection are key.

12. Build Online Credibility:
Google reviews, testimonials, a clean website, an active online presence- all builds trust—and valuation.

13. Map Out a Growth Plan:
Show buyers the road ahead. Highlight expansion opportunities, new markets, or product innovation.

14. Review Your Pricing Strategy:
Move from cost-based to value-based pricing. Higher margins and clearer positioning make your business more desirable.

15. Build a proven, predictable and scalable customer attraction system:

Never "wing it" when it comes to how your business generates new revenue.

"I had been following Shane for about 3 years. Always liked his approach to business and his focus on structures and systems. Been working with him 3 months now and I found it great to get structure brought into the company” - Ray

Your business should have the equivalent of an "owners manual" so that a new owner can walk in and know exactly how everything works.

Think Like a Buyer

Ask yourself: Would I buy this business? What concerns would I have? What would make me walk away?

By viewing your business through a buyer’s lens, you’ll uncover blind spots—and know exactly what to improve.

"It has has definitely helped me manage my time better and fine tune behind the scenes. It has definitely been worth my while” - Brian

Tax Reliefs for Irish Business Owners

If structured properly, you may qualify for:

Retirement Relief: Pay 0% CGT if over 55 and meet certain criteria.

Entrepreneur Relief: 10% CGT rate on up to €1 million in gains.

Smart planning can save six figures (or more) in tax.

What Buyers Actually Look For:

Clean, accurate financials.

Predictable revenue.

Documented systems & processes.

Standalone brand & team.

Low dependency on the owner.

Strong customer data (CRM).

Online credibility (reviews, social proof)

Take the Exit Readiness Quiz

Your next step? Take the free Exit Readiness Quiz.

It only takes a few minutes—and you’ll receive a personalised score plus a clear roadmap of what to fix, upgrade, or improve to increase the value and sellability of your business.

Whether you want to exit in 6 months or 6 years, the best time to start preparing is now.

Build a business that works without you—and one day, can be sold.

"I was stuck on the tools. Now I have 3 new employees and 2 new vehicles on the road. The bank account is growing , it's definitely the best thing that I have ever done- Michael